Privacy Policy

At Flora Farms ("us", "we", or "our"), we are committed to protecting the privacy of our users and visitors (hereafter referred to as "you" or "your"). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information obtained from your use of our websites: flora-farms.com, stay.florafarms.com, and book.florafarms.com (collectively, the "Sites"). By accessing or using our Sites, you agree to be bound by this Privacy Policy.

Information Collection and Use

We collect personally identifiable information from users of our Sites, which may include (but is not limited to) names, email addresses, phone numbers, billing details, and demographic data. We use this information to provide and improve our services, process payments, communicate with you regarding updates, offers, or support, and enhance and personalize your overall experience on the Sites. By using our Sites, you acknowledge and consent to the collection, processing, and use of your personal information in accordance with this Privacy Policy.

Log Data and Third-Party Services

We automatically gather certain information about your device and activity on the Sites, including your Internet Protocol ("IP") address, browser type and version, the pages you visit, language settings, timestamps, and other statistics. This data helps us analyze trends, administer the Sites, track users' movements, and compile demographic statistics. We may use third-party services such as Google Analytics and Facebook tools to monitor, collect and analyze Log Data. In certain cases, we may receive or verify your information through providers, payment platforms, or other sources to confirm your identity or prevent fraudulent activity. These third-parties have their own privacy policies, which we encourage you to review.

Communications and Marketing

We may use your Personal Information to send you newsletters, promotional offers, or other marketing materials. If you prefer not to receive such communications, you can unsubscribe at any time by following the opt-out instructions included in the communication or by contacting us directly at the email address provided in the "Contact Us" Section below.

Cookies

We use cookies and similar tracking technologies to, included but not limited to, remember your preferences and enhance site functionality, analyze site traffic patterns and user behavior, and provide personalized content, including relevant advertisement. You can configure your browser to refuse cookies or alert you before accepting them. However, if you choose to disable cookies, some features of our websites may not function properly.

Security

We implement commercially reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Despite our efforts, please note that no method of online transmission or electronic storage is entirely secure. We cannot guarantee absolute security but strive to maintain a high level of protection.

Data Retention and Transfers

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as otherwise required by law. When transferring data to third parties or outside your country of residence, we take appropriate steps to ensure the safety and confidentiality of your information during such transfers.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, regulatory requirements, or operational needs. Any revised version will be posted on this page, and the "Last Updated" date will be updated accordingly. We encourage you to review this Privacy Policy periodically to stay informed about how your information is protected. Your continued use of our Sites following the posting of any changes constitutes your acceptance of those changes.

Legal Basis and Compliance

Flora Farms processes personal data in compliance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (Ley Federal de Protección de Datos Personales en Posesión de los Particulares, LFPDPPP). The legal basis for processing your personal data includes: performance of a contract (processing bookings and payments), consent (marketing communications), and legitimate interest (fraud prevention and site security). We process payment data through Stripe, Inc., which acts as an independent data controller for payment card information. Stripe's privacy policy is available at stripe.com/privacy.

Data Subject Rights

In accordance with the LFPDPPP and applicable international data protection laws, you have the right to access, rectify, cancel, or object to the processing of your personal data (known as ARCO rights under Mexican law). You may also have additional rights depending on your jurisdiction, such as the right to restrict processing or request data portability. To exercise any of these rights, please submit a written request to the contact details provided below. We will respond within 20 business days as required by the LFPDPPP.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our privacy practices, feel free to contact us at residences@flora-farms.com. We will respond to your inquiries.